BEWARE: Over Priced Private Label Cosmetics! Know when you're getting played...

By | 9/11/2014 22 comments
graftoncosmetics.com

Hello Beauties!



SO! You're sister, cousin, aunty, best-friend's friend started a cosmetic line? No really?! While I am not here to take away from the businesses many have created, I am here to make you aware of something. An an entrepreneur, I understand the time and money that is goes into starting a business. Starting a makeup line, even through private label is not cheap. Though I understand its important to make a profit, too many of these "new" cosmetic lines are raping people's pockets with their ridiculous pricing. Here are a few examples of products you may have seen multiple new cosmetic lines selling. First...

What is Private Label Cosmetics?

"Private labeling means adding your logo to our products – Components, boxes and displays.Private labeling allows you to position yourself on the market in a professional manner and enables you to compete with confidence against the major brand names."- mymakeupcosmetics.com

So pretty much they've done all the hard work for you. They've done the research, came up with the shades and formulas, etc. All you have to do now is purchase the product and have your logo placed on it. There are many LARGE private label cosmetic lines out there that you purchase from and you don't even know it.

www.CoastalScents.com
Here are some makeup palette's you may have seen in a new cosmetic line. Palette's like these typically run for $8-$20. That I actually don't have a problem with. The problem I do have is when I see them being sold for $35-$80. YES, I have seen the palette far right go for $75. On my Facebook Page, I posted a picture of an 88 Palette that I got for about $15. The number of people comments saying, "OMG I just bought that same palette for $75! I feel so cheated!" With that said, hit up coastalscents.com or eBay for these palettes. They are priced well for the amount you're receiving and the quality. Be careful on eBay as well! Read reviews and make sure the seller is legit. No matter how many times I put the word out, I still receive emails about how you've spent $80 on a $10 palette. Do your research! Moving on...


Does this lip gloss look familiar? I have probably seen this same lip product being sold by 10 new cosmetic lines. Recently at an event, there were two different cosmetic lines selling this same item for two different prices...in the SAME BUILDING. LOL! I was so tickled by it.  Any-who these lip glosses actually aren't that bad. They are very pigmented and come in a variety of shades. I think the problem for me is the lack of originality these days. Its hard receiving emails from 3 different cosmetic companies asking me to review their products, when all three carry the same items. I'm not doing that! lol How many ways can I describe the same product, and eventually you (my readers) will notice, "Hey, didn't she review this already?" So I just don't. Private label cosmetics I do enjoy that aren't over priced is Auraline Beauty! I must say I love their eyeshadows and lip glosses.

Once again, I'm not trying to shade new cosmetic owners. I do want to challenge them to be a bit more creative. Just because private labels have collections put together that you can just buy and slap your name on, try putting one of your own together. You have to do a little bit more to stand out knowing other lines out there carry the same product you do.

Ok, I know this post is a little vague. It's clear I needed to vent a little and that this really bothers me. I understand you need to make a profit, but price them correctly. Charging $30 for this lip gloss is wrong. Charging $75 for an 88 palette is wrong! Take your money and head over to MAC, Sephora, or support those who've whipped up their own cosmetic line right in their home. Like PNK Digger, Magnolia Makeup, Live Victoriously Cosmetics, and so many more.

Check out this blog post about a SIGMA Brush set sold here in the U.S for over $100, that I found on eBay for $14. I'm telling you guys, there are ways to save! Shop around and make sure

What are your thoughts on private label cosmetics? Have you ever been tricked out of your money by a new "instagram" cosmetic line? 

22 comments : Leave Your Comments

  1. Thanks for shedding light on this topic. I've seen it happen recently with an Instagrammer that I'm following SHEESH!

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  2. Do you know how hard it is to start your makeup line from scratch when you don't have the funding? You know mac does this right? They use to. Maybe you need to rethink your post and stop bashing people who need this to step into the beauty scene. How can you be creative and start somewhere when you don't have the resources? I have personally done this to start my own makeup line and it's been successful. Now I have the funds I can do my own makeup. You need to research before you post this garbage.

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    1. What's garbage about this post? I've done my research. Trust lol I helped build one so I know the ins and outs of the process. I'm not saying don't buy it, I'm just saying beware of extremely over priced (private label) makeup. Yes I know everyone does it. Including makeup brush lines. Sell private label makeup for a reasonable price...that's all this post is saying. It's also saying if you're going to start a cosmetic line with products every other "new cosmetic line" has be creative with it. With the labeling, packaging hell anything. Make it worth the money.

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  3. hello im trying start a cometic line do yu have a way i can contact you i have a couple of questions and some advice from you if that possible

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  4. That lip gloss you showed is also used by Tom Ford. Google tom ford lipgloss. Additionally you can purchase certain tubes (like the one above) for cheap and put custom products in it. As my company does. You cannot tell by packaging where or how it was produced. Your research us mediocre at best

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    1. I'd love to see how "well" your cosmetic line is and how it's packaged. I'm unsure of what upsets people most about this post. I'm clearly talking about people who start cosmetic lines to make a quick buck. There is no originality, their logos/ labels are horrible and they expect people to pay $20 for it?! I am well aware of Tom Ford's lip glosses, though similar looking...THIS is NOT the same packaging. My research is as mediocre as your ability to read. Again...it's about Instagram cosmetic lines. Thanks for stopping by anonymous. Smh.

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  5. The problem with this post is it is throwing people under the table for trying to start some where, maybe their goal is to get a manufacturer but have to start with a private label and just because they are using a private label doesnt mean they are not putting any work into.

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  6. the same mac lipstick brush that you pay 20 dollars for cost .76 cent to make so if a private label company buys them and puts their name on it and charge 15 dollars thats wrong but its okay for mac to charge 20.00? Make up as a whole is kinda of over priced.

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  7. HI as an industry veteran for 27 years I know that mac gets everything from china for pennies on the dollar they pay more for packaging that the ingredient. $ .50 total for a lipstick and sell it for for $20.00 -$24.00 now that is a rip off. Unless you are in the industry most people don't know that but should.

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  8. Hi, I'm writing to you because while I've known of private labeling, mass production, copycat products, etc I wanted to ask if there's any links or information I could find on common cosmetic items generally sold by these "new" up and coming companies, I'm aware some companies actually routinely change their name etc in order to come out as a new company all together so they can keep up with the hype, supply, and demand, I'm just one regular person on a mission to compile information about all this I will continue my own research but anything that could point me in the right direction would be greatly apreciated very grateful to this post thank you-mary email: ninjabakeriesunited@gmail.com

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  9. Awesome article. Lots of good information here. Searching for the right cosmetics can seem endless. Audrey Morris has been providing the very best cosmetic products and advice for years. See all their fine products at (www.audreymorriscosmetics.com).

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  10. I'm not sure why you, or anyone else, needs to bash private label? You, in general, eat private label food. You drink private label drinks. You brush your teeth with private label toothpaste. You wear private label apparel, but private label cosmetics are problematic? Don't be silly. The big cosmetic co began this way, made tons of money and were able to afford to custom formulate. It's the way of the world. Before bashing companies, make sure in the future to fix grammatical errors in your blog. Not a good look.

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  11. OMG these comments have me laughing soooo hard right now! STOP FREAKING OUT & JUST CHILL! She's not bashing new launches - she's simply sharing FACTS about the cosmetics industry. I, personally, appreciate knowing this information. I've purchased private label makeup. I'm ok with buying an 88 color private label pallette, so long as the price is reasonable ($11 instead of $80, for example). I thinks it's laughable that people get so much hate simply for stating facts.

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    1. I'm with you, these comments are RIDICULOUS. The only bashing going on around here are these people commenting.

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  12. This is a great article overall. I think the one thing however that is understated is that in cosmetics the name of the game is always the brand. When you go to any retail store you're not paying such different amounts because there is such a significant difference between the actual products, but rather because the name of the brand has created a value that is different. So for example; if one day Kim Kardashian decided to come out with a line of makeup created at Auraline Beauty, she could do so and justifiably price it much higher. Why? It has nothing to do with the product itself, it's her name brand. So yes, while private labels give anyone the ability to come out with a line, it sure does not give them the marketability to sell it at any price. If someone manages to make a product for $8 and sell it for $80 then clearly the buyer values that person's brand enough to buy it at that price. It's not deceit, its simply the power of your brand.

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  13. paying overprice for anything is the way America works. create a brand and put your price tag on it. if people buy it they are going to buy it. Auraline Beauty really? they are overpriced! Starting a new business you cant afford to pay $9 for a foundation and sell it for $25 period. especially when you have the cost of maintaining a business involved. most makeup artist get paid commission 30-60% if they sell a foundation at those price and give them a percentage the owner makes nothing. So your saying its a crime to go up on the price? Meanwhile MAC pays say $1.00 and sell it for $28 and that's justifiable??? I think you should stop picking on the small guys and go after the big companies that are really ripping people off

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  14. Very simply said, you get what you pay for. Do you want to put cheap, Made in China or made by lowest bidder products on your face? Your eyes? Your Lips?
    There is something to be said for quality. Is your opinion biased or are you getting paid/product in return? It all makes a difference.

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  15. Everyone starts small I looked into doing this on my own but its too expensive and time consuming however I'll do both. but you shouldn't bash the little people whenever Mac does the same thing. You people kill me screaming "MAC" lol whenever their products come from China just like everyone else.

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  16. Here is a Canadian base private label company with only high quality makeup. www.jordane.com . we offer no minimum orders and only use high quality cosmetics. Entry for your private label cosmetics is very affordable....

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  17. I think it's a good article and I commend you for writing it. ☺

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  18. Also, I'd like to say "Try starting your own line from the ground up and actually hand make your products"---now THAT'S hard work---and yes, we suffer a lot with all of the competition in cosmetics and skincare but our clients are loyal to the brand and we know that we'll get there one day. It's just a labor of love. ☺

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  19. I appreciate this information and have a question. Is there a way to find out which companies are using a private label manufacturer or is that something that should be obvious. I don't like mac at all because I think it's garbage. But what about the other high end ones? Is this something that is mainly done by new companies? I don't want to get jumped all over but I'm not into buying that kind of stuff. What is the use of starting a cosmetics company if you're using the same thing as other companies? How is anyone interested? Packaging is of little importance, what's important is what's inside. I'm a big supporter of small US businesses but not ones who are having things made in China. I have no doubt it's a lot of work and expensive to do but my interest in local businesses is about supporting them not the Chinese. And it is pretty expensive for myself, also, to do this but I think it's important. I do look into this before trying a new health/beauty related brand but I don't currently use makeup from smaller brands. I would like to give them a shot but I want to know that they are actually created by these small companies not bought from somewhere else.

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